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a collection of insight, opinions and how-to advice on social media and content marketing

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Is Your Blog Working? Measuring Your Blog’s Impact on Business

Most business owners would agree: they don’t maintain a blog just for the heck of it. While it’s true that keeping a blog can be a fun, easy, and frequently free way to interact with clients or customers, blog writing Read More ...

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What’s the Word (Count)?

You won’t be surprised to hear that content marketing is still a top tool for marketers. Just plug in the search term “is content marketing still important in 2021” and you’ll find a lengthy list of headlines touting the tips Read More ...

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What a Difference 10 Years Make

It’s hard to believe that it’s been 10 years since I launched this company. Taking a leap of faith — and leaving my (safe) corporate job — I hung up my shingle and honestly, I haven’t looked back since the Read More ...

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Slow and Steady Wins the Content Marketing Race

Deciding on a name for my company, almost seven years ago, wasn’t easy. Even as a writer and marketer, this was one of the toughest things I did when launching the company. I mean, it had to make sense — Read More ...

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The Simple Formula for Successful Content Marketing Will Surprise You

I recently published a personal blog post about my successful weight loss journey. In it, I shared what I did to successfully hit my goal weight–and it included pictures showing my success. Once published, the post was emailed to everyone who Read More ...

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