Optimizing your website for searchers used to be a matter of using the right keywords in the right places – but times have changed, drastically. And that’s not necessarily a bad thing. Instead of fretting over keyword density and submitting your website to directories, you have an opportunity to help your clients and increase rankings at the same time. Search engines want to give searchers the best experience and the best results—showing...

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B2B content is experiencing a boom. According to latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are increasing spending, using more tactics, and distributing their content on more social networks than ever before. But even with 91 percent of B2B marketers using content as part of their overall marketing mix, more than 60 percent say they are struggling to create enough content. This isn’t all that...

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Content marketing drives sales – so why aren’t you using it? When you use content – like blog posts, videos and white papers – to reach out to your audience, you’re creating a very rare situation in advertising: you’re creating information that your prospects are excited to receive. When was the last time you hear someone say they enjoyed a piece of direct mail or they looked forward to pop up ads? Social content marketing can help...

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This may or may not be news to some of you, but there is still a lot of companies–both B2B and B2C–that are not convinced of the benefits of blogging. And so, even though there are dozens of articles out there touting the seven or nine or 25 reasons you should be blogging for your business, I thought I’d compile my own list of reasons. Just because. First off, according to the Content Marketing Institute,  blogging is the...

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I’d like to go on record in saying that I’m completely addicted to AMC’s Breaking Bad–and I’ll tell you why. What sets “Breaking Bad” apart is the originality, cinematography, the acting–and the [smart] writing. I was hooked from the very first episode, and spent much of my Christmas holiday watching the misadventures of Walter White– the perfect anti-hero. (I watched 4 full seasons,...

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Please welcome Courtney Ramirez, content marketing consultant and owner of Six Degrees Content to the Endurance Marketing blog. I met Courtney through LinkedIn and am thrilled she’s taken time out of her busy schedule to share her insights with us! Welcome Courtney! It’s been a long time since blogs were used primarily as online journals – but despite their proven use as a marketing tool, many businesses owners haven’t embraced...

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