I hail from the world of magazine publishing, so I am intimately familiar with editorial calendars—along with the value of having one. And let me tell you, if you think you can just “wing” it with blog content, you’re wrong (seriously…). Creating an editorial calendar will not only save you time, but it is certain to improve the quality of the articles you post on a regular basis. I promise. Trust me. Have I ever led you down the...

One of the key components of blog writing is a great headline. Good blog titles not only help readers and search engines quickly identify the topic of the piece, but it’s the “cover” of the article. And if you’re anything like me, you DO judge a book by its cover (and I judge wine by the label…just sayin’). With so many blogs, and so little time, it’s not surprising that in order to grab a reader’s attention—and get...

If you’re a blogger,  you’re looking for love every day of the year, not just on Valentine’s Day. You want the kind of love that comes in the form of return visitors, increased RSS subscribers, and an influx of comments on your blog. And, more importantly, you want your readers to SHARE that love (on Twitter, StumbledUpon, Facebook). Ya Digg it? So how do you make your blog so HOT that you feel the love all year long? Here are...

Which marketing message grabs your attention? This video : OR… This brief description of the new product: A new iPhone app known as Word Lens will translate Spanish or English phrases instantly on the screen when you point your device’s camera lens at the foreign language words. I don’t even have an iPhone and I’m excited about this new app! So what did Quest Visual do right? They: Created a visual demonstration of...