Your clients are busy – and not just busy, but crazy busy. If you think they’re spending months of careful exploration, downloading white papers, comparing options and analyzing the impact of their buying decisions, think again.   In most cases, your prospects are putting out the immediate fires in their department or their lives. They aren’t looking for your solutions unless they need them right now – or yesterday. Unless...

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As a digital marketing company, we get lots of requests that sound like this:   “Hi, I found your company online and would like to have you manage our Facebook page for us. Can you contact me with your fees?”   Yes, part of what we do is help businesses who are trying to reach an audience on Facebook, but before you dive into Facebook, you need to ask: Is that where your target audience is hanging out?   So many businesses we...

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I recently completed a five-week research project meant to assess the social customer service responsiveness of 14 top consumer brands in the U.S. Twitter specifically is rising in popularity as a medium for voicing consumer queries. I wanted to see how companies such as Coca Cola, Pepsi and Apple leveraged technology to fulfill this need. To test these companies, I asked four of my colleagues to send customer service tweets to 14 leading...

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With all the buzz around Pinterest, you’re probably trying to decide how to make the most visibility to the pins you’re sharing on your Pinterest boards. One of the easiest ways to get some extra eyes on your images is by incorporating your Pinterest boards into your Facebook business Page. And here’s how easy it is to do: Visit http://woobox.com/pinterest Click on Install Pinterest Tab (it’s free) Choose the Page...

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LinkedIn just introduced a new feature called “Endorsements.” With just one click, you can now give kudos to members in your professional network on LinkedIn, based on skills and expertise they’ve listed on their profile. You can also suggest skills and expertise they haven’t even thought of adding. When you receive an endorsement, LinkedIn lets you know via email—and it lists the name of the person who endorsed you on your...

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Google Plus, the red-headed step-child of social networking sites — celebrated its first birthday a few weeks ago. In the past year, they have released some pretty cool updates, like the recent Events feature — and yet I’m still not convinced it’s a competitor to Facebook. And maybe that’s because it’s really not a social network at all. Google’s Vic Gundotra said as much when he recently told the blog...

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