As the old adage goes, the best defense is a good offense. This rings true in football, military combat and even crisis management on social media. Sometimes social media storms are preventable and avoidable, while other times you’re just going Read More ... read more
Whether you like it or not, you can’t hide behind your logo any longer. Your customers are sharing their both their positive and their negative experiences with millions of people daily through Twitter, Facebook, LinkedIn, Yelp and more. Just because Read More ... read more
During the past four weeks, I’ve become very familiar with this word: Surrender—a word that by its very definition, to give up or relinquish, goes completely against my grain. Or at least, it used to. When building a business, it’s Read More ... read more