I used to enjoy reading right before I went to bed. It was one of those rituals that had always been a great way to close down the day. A chance to clear my mind of all the bits of Read More ... read more
When I meet with a company to discuss social media, one of the first questions I ask is “Why social media?” And surprisingly, it’s often the one question that has’nt been tossed around. Sure, they’ve talked about whether they should Read More ... read more
I hail from the world of magazine publishing, so I am intimately familiar with editorial calendars—along with the value of having one. And let me tell you, if you think you can just “wing” it with blog content, you’re wrong Read More ... read more