Heard about Google’s latest update to its search engine algorithm? Wondering what it means for you and your business? Here’s the quick and dirty. If you’ve been paying attention to Google’s guidelines on quality content since the Panda update rolled Read More ... read more
You know you have to publish content, yet somehow your company blog is gathering dust and that white paper series you promised your email list is nowhere to be found. You’ve got an editorial calendar problem – and you need Read More ... read more
What is a content strategy? Glad you asked. Content marketing and content strategy are used interchangeably all the time – but they aren’t the same thing. Content marketing is the process of creating and distributing content in order to meet Read More ... read more