Okay – pull up a chair. I’m about to lay down some truth – and it might not be pretty. If you’re approaching search engine marketing with one department, social with another, and content with a third, you are shooting Read More ... read more
Leadtail’s recent CMO survey revealed that not only are CMO’s social media habits changing – but that they are starting to rely on social media as an effective tool for engagement and personal branding. The survey analyzed the Twitter accounts of Read More ... read more
When I started creating copy for websites 10 (gah!) years ago, search engine optimization (SEO) was relatively simple. Find your keywords and then try to get them into the text a certain number of times without sounding like a total Read More ... read more