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a collection of insight, opinions and how-to advice on social media and content marketing

Is Your Blog Working? Measuring Your Blog’s Impact on Business

posted by Gwen Morrison

What’s the Word (Count)?

posted by Gwen Morrison

What a Difference 10 Years Make

posted by Gwen Morrison

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Don’t Be Afraid of Trying Something New

inSocial Media

posted by Gwen Morrison

I’m not afraid of trying new things. I have a bucket list (that I update every year), and I can honestly say that when I’m presented with an opportunity to try something new, I will more than likely give it Read More ...

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Best Laid Plans and Good Intentions

inWork Life

posted by Gwen Morrison

It’s 8 a.m. on this holiday Monday and the thermostat on the deck reads a balmy 77.9 degrees–with 77% humidity. According to weather.com, we’re expected to top 95 by day’s end. We’re smack dab in the middle of a heatwave in Read More ...

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Is Referral Key the Next Big Thing?

inSocial Media

posted by Gwen Morrison

As a social media strategist, I feel compelled to investigate every new service that makes its debut. More than the draw of some fun new tool to investigate, I feel like it’s part of an unwritten social media professional oath Read More ...

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Facebook Closing in on 700 Million Users Worldwide

inSocial Media

posted by Gwen Morrison

Facebook CEO Mark Zuckerberg and pals are probably already planning the party. With Facebook about to hit the 700 million user mark, wouldn’t you be? According to Socialbakers, a site dedicated to monitoring Facebooks statistics, Facebook’s popularity in countries outside the Read More ...

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Follow Friday Tips

inSocial Media

posted by Gwen Morrison

I’m going to be completely honest here and tell you that it took me a while to get the hang of #Follow Friday (or #FF). Every Friday I saw thousands of people tweeting the #ff hashtag, and I knew I Read More ...

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