Micro-content is exactly what you think it might be… a small bit of web content. It is often derived from longer (macro) content, but is much shorter and more eye-catching. Micro-content is meant to grab an audience’s attention to entice Read More ... read more
Are you struggling to come up with some powerful content for your website? Your next email campaign? Facebook? Perhaps something compelling to put on the backdrop of your trade show booth? Powerful client testimonials are your answer. Here’s why: 92% Read More ... read more
While at Social Media Marketing World last month I was reminded at how important it is to incorporate effective visuals in your content. It’s a value-add that can really help get your stuff noticed. Not only should you use images on every Read More ... read more
What is a content strategy? Glad you asked. Content marketing and content strategy are used interchangeably all the time – but they aren’t the same thing. Content marketing is the process of creating and distributing content in order to meet Read More ... read more
This year marked Endurance Marketing’s first foray into the Social Media Marketing World conference in San Diego. With more than 100 sessions, the three of us who attended (including myself) tried to attend different ones so that we cover more Read More ... read more