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a collection of insight, opinions and how-to advice on social media and content marketing

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Just Say “No” to Fluff – How to Make Your Content Count

If you make just one resolution for 2015, let it be this – stop publishing fluffy content. You’ve read the statistics. You know the importance of content marketing. You blog regularly and make an effort to stay active on social Read More ...

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Why You Need to “Fatten” Up Your Content Marketing in 2015

You know it’s the end of the year when marketers start publishing their “best of” posts for the previous year and “predictions” posts for the coming year. This year is no different. I’ve already stocked my Pocket account with some Read More ...

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Are You in Denial About Your Marketing Vision?

I’ve been in a state of denial for years. When I turned 40, my husband said “It won’t be long before your eyesight is history.” First, how mean is that? Shining the light on my age as I said farewell Read More ...

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Happy 4th Birthday Endurance Marketing

I know it’s so cliche to say “time flies,” but man-oh-man, it really does. It feels like just yesterday I was hanging the virtual shingle on the door of my company — and here we are celebrating four years in Read More ...

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Your Survival Guide for Creating a Killer Business Blog

If you’ve been tasked with creating a business blog, you might be feeling a little out of your element. Maybe you can navigate your way around WordPress or Blogger, but the prospect of creating and maintaining a blog makes you Read More ...

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