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a collection of insight, opinions and how-to advice on social media and content marketing

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How to Avoid the Biggest Content Marketing Problem

Is your biggest challenge coming up with enough quality content? We get it – in fact a lot of your marketing peers do. CMI’s B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America showed that 54% of marketers Read More ...

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How Brands Rocked – and Failed – at Jumping on #TheDress Controversy

If you’ve been living under a rock – or at least managed to stay off of social media for the past few days – you may have missed the entire #TheDress phenomenon. It all started with a Tumblr post, which Read More ...

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3 Reasons You Need Visual Content Marketing This Year

If you didn’t catch on to the visual marketing trend in 2014, now is the time. All of the major social networks have taken steps to make images more prominent in their news feeds. Take one look at your Facebook Read More ...

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The Power of Social Selling

Today’s buyers are becoming increasingly tech-savvy and more empowered through social media. In fact, 75% of B2B buyers use social media to make a purchasing decision![1] 75% of B2B buyers use social media to make a purchasing decision! Click To Read More ...

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How to Rock Your Content in 2015

You’ve heard the buzz for years now: “The digital marketing landscape is changing.” So what’s changed? And why should you care? It’s a no-brainer, really: the success of your online marketing campaigns is going to rely heavily on the quality Read More ...

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