You’re looking for a “social media marketer,” but aren’t quite sure what you’re looking for. Yep, the quotations are there for a reason. As we learned last year, over 181,000 people consider themselves “social media gurus” on Twitter. Self- proclaimed—yes. Read More ... read more
I am about to go through a major change (not THAT change, but you’re close). The last of our four children will soon be off to college–leaving the two of us kicking around in a big house, filled with empty Read More ... read more
“How the heck do I reach out to Generation Y?” It’s a question that many marketers ask, but don’t know how to find the answer. Or, if they do know the answer, they’re too scared to jump in and get Read More ... read more
I have a secret…and when given the task to make my writing a little more personal, I was excited but nervous. For most of my life, I have done my best to keep my two worlds separate. By day I Read More ... read more
I’m kind of a nerd. I like to read books about social media marketing. This month, I treated myself to a new one called Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. I really appreciated his fresh, no-nonsense perspective on Read More ... read more