I hate New Year’s resolutions. The very idea of “resolving” to do this or to stop doing that.. well it kinda bugs me. And there’s a ton of data out there to support my belief that resolutions just don’t work. Read More ... read more
Marketing is evolving. There is no denying that the way the world consumes information is changing—and more rapidly than ever. In order to move forward, marketers must take a look back. Here are some of the biggest changes in the Read More ... read more
One of the most challenging aspects of any business is finding relevant content to draw eyes to your website, and expose your brand. In fact, 57% of businesses using content marketing cite producing enough engaging content as a major challenge Read More ... read more
You’ve reached the point where you just can’t take it anymore. Your to-do list is bulging at the seams and you don’t know how you’re going to get through the next marketing campaign without suffering a nervous breakdown. You know Read More ... read more
“If businesses can be transparent, be authentic—in the right context—then the brand and the brand story can be conversational and influential.” –Deanna Brown, CEO of Federated Media Publishing The strategy behind content marketing is changing. No longer is it a Read More ... read more