CEOs range in their involvement with their brand’s personality – some occupy a space in the public’s mind (for example, Virgin’s Richard Branson), while others have authority in the board room but rarely enter the public space. That needs to Read More ... read more
John Chambers, CEO of Cisco, delivered a keynote to 25,000 attendees at the huge Cisco Live conference earlier this month. During his speech he stated “Forty percent of businesses in this room, unfortunately, will not exist in a meaningful way Read More ... read more
Okay – pull up a chair. I’m about to lay down some truth – and it might not be pretty. If you’re approaching search engine marketing with one department, social with another, and content with a third, you are shooting Read More ... read more