Is content creation driving you crazy? You’re not alone. One of the biggest challenges in content marketing is churning out consistent content. You need to publish content that guides your audience to a specific point – and aim it toward each stage of the buying cycle. Why? Your audience is looking for quality information and you need to provide it.
To have an impact, start with understanding context first, create content to fit and then distribute that content on a channel that fits both context and content. This includes blog posts, white papers, social media posts, e-books, infographics, case studies, etc. Know what kind of content your audience consumes.
Create content that is focused on your buyer’s pain points – not your product or brand.
With the right mix of content assets, you can reach your buyers at all of the important touch points along their journey. From problem discovery to their final decision-making – every word counts.
Why do you need to publish great content on a consistent basis? Getting found on search and social is only the first step. Content helps you:
But more and more marketers understand that with so much content “out there,” the bar is scaling up. And it’s going to go even higher.
Quality matters. Consistency matters. And if you don’t have the time or resources to do it yourself, you can bet that your competitors will.