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a collection of insight, opinions and how-to advice on social media and content marketing

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Slow and Steady Wins the Content Marketing Race

Decided on a name for my company, almost seven years ago, wasn’t easy. Even as a writer and marketer, this was one of the toughest things I did when launching the company. I mean, it had to make sense — Read More ...

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The Simple Formula for Successful Content Marketing Will Surprise You

I recently published a personal blog post about my successful weight loss journey. In it, I shared what I did to successfully hit my goal weight–and it included pictures showing my success. Once published, the post was emailed to everyone who Read More ...

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Need More Sales? Try This: Turn Features into Benefits

I was working on a blog article yesterday for a VAR (value-added reseller) of a top software program. It was a feature/benefit piece geared toward a specific customer niche. As I researched for the article, I was fascinated by what Read More ...

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Love Stories and Nonfiction? Here’s My List of Podcast Episodes Not to Be Missed

Some people love fiction. Some people love nonfiction. I’m more with the latter, but with a caveat — there has to be some great storytelling going on. For me, I love learning new things and being inspired. Most of all, Read More ...

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14 Easy Ways to Get Your Blog Content Shared

Content marketing isn’t just about creating awesome content. It’s about getting that awesome content shared. When people share your blog articles, your audience will be expanded and your brand awareness boosted. More shares can even help you find new leads Read More ...

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