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a collection of insight, opinions and how-to advice on social media and content marketing

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Love Stories and Nonfiction? Here’s My List of Podcast Episodes Not to Be Missed

Some people love fiction. Some people love nonfiction. I’m more with the latter, but with a caveat — there has to be some great storytelling going on. For me, I love learning new things and being inspired. Most of all, Read More ...

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14 Easy Ways to Get Your Blog Content Shared

Content marketing isn’t just about creating awesome content. It’s about getting that awesome content shared. When people share your blog articles, your audience will be expanded and your brand awareness boosted. More shares can even help you find new leads Read More ...

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Micro-content is to Aperitif as Article is to Entree: Why Social Micro-Content is Key to Effective Marketing and Sales

When most people think of content marketing, they instantly think of blog posts. Some may think of visuals, such as infographics and videos, but most don’t think of micro-content. It’s unfortunate, because they should. Micro-content is vital because it is the Read More ...

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Real Estate Professionals, It’s Time to Embrace Content Marketing

“In business, as in biology, adaptation is the key to survival and competitive advantage.” – Urban Land Institute, Emerging Trends in Real Estate 2016 If you’re a real estate professional, there’s a good chance you find yourself consistently overwhelmed by Read More ...

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The (Semi) Lazy Guide to Summer Content Creation

Whether it’s the hotter temperatures, more vacation time or just a sense of relaxation, businesses seem to put marketing on the back burner when summer comes around. It’s a bad practice, but it happens. Fortunately, there are are a few Read More ...

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