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Deciding on a name for my company, almost seven years ago, wasn’t easy. Even as a writer and marketer, this was one of the toughest things I did when launching the company. I mean, it had to make sense — so people at least at some idea what it is we did — without being too corny or cliche. And I also wanted a name that we wouldn’t grow out of. I’ve seen small business owners name their companies based on one specific niche or service and when that particular marketing trend slows down, their business slowed down, too. And in the online marketing world, what’s hot and happening today is sometimes left simmering on the back burner tomorrow.

I wanted my company name to be solid. To stand the test of time. But more importantly, the more I thought about our mission, I wanted it to convey this message: “To succeed (at anything) takes patience. It takes consistency. It takes time. And it takes endurance.”

Quick fixes are not sustainable

I was reminded of my naming strategy just the other day when Wendy, who has worked hard to reach some personal goals, said that the key to her weight loss wasn’t one thing, it was all of it combined. She also said the reason she thinks people struggle when they are trying to reach their own weight loss goals is that they want a quick fix. For her, it was a year of going to the gym every day, walking, eating well every single day, monitoring her progress. She had — and still has — a plan. And she’s the first one to admit that it takes time. And patience. And endurance.

To succeed at anything, you have to be in it for the long haul. Quick fixes are not sustainable. It’s true of diets and it’s true for content marketing. We’ve seen so many successes with our long-time clients who have committed to their content marketing goals by updating their website continuously with fresh content and keeping track of what’s working and what’s not working. We love tracking their successes, year-over-year and watching their marketing efforts bring in sales. But they are patient. They don’t post a blog today and expect a jackpot tomorrow. They understand that content marketing is something that builds over time, strengthening the foundation of their message by providing information to prospects over time.

Endurance Marketing will celebrate its 7th birthday this fall, and even though we have gone through some changes over the years, our goals are still the same. We are here to help businesses develop content that builds their brand’s authority and brings customers to their door — over time.

Slow and steady really does win the content marketing race, so don’t give up!

If we can help you or your team with your content marketing efforts, please drop us a line! We would love to talk to you about how we can help you create a content plan that stands the test of time. 🙂

Endurance: the ability or strength to continue or last, especially despite fatigue, stress, or other adverse conditions; stamina