Content Marketing

The Simple Formula for Successful Content Marketing Will Surprise You

I recently published a personal blog post about my successful weight loss journey. In it, I shared what I did to successfully hit my goal weight–and it included pictures showing my success. Once published, the post was emailed to everyone who Read More ...

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Need More Sales? Try This: Turn Features into Benefits

I was working on a blog article yesterday for a VAR (value-added reseller) of a top software program. It was a feature/benefit piece geared toward a specific customer niche. As I researched for the article, I was fascinated by what Read More ...

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Real Estate Professionals, It’s Time to Embrace Content Marketing

“In business, as in biology, adaptation is the key to survival and competitive advantage.” – Urban Land Institute, Emerging Trends in Real Estate 2016 If you’re a real estate professional, there’s a good chance you find yourself consistently overwhelmed by Read More ...

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