Content Marketing

Slow and Steady Wins the Content Marketing Race

Decided on a name for my company, almost seven years ago, wasn’t easy. Even as a writer and marketer, this was one of the toughest things I did when launching the company. I mean, it had to make sense — Read More ...

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The Simple Formula for Successful Content Marketing Will Surprise You

I recently published a personal blog post about my successful weight loss journey. In it, I shared what I did to successfully hit my goal weight–and it included pictures showing my success. Once published, the post was emailed to everyone who Read More ...

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Need More Sales? Try This: Turn Features into Benefits

I was working on a blog article yesterday for a VAR (value-added reseller) of a top software program. It was a feature/benefit piece geared toward a specific customer niche. As I researched for the article, I was fascinated by what Read More ...

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