Content Marketing

Need More Sales? Try This: Turn Features into Benefits

I was working on a blog article yesterday for a VAR (value-added reseller) of a top software program. It was a feature/benefit piece geared toward a specific customer niche. As I researched for the article, I was fascinated by what Read More ...

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Real Estate Professionals, It’s Time to Embrace Content Marketing

“In business, as in biology, adaptation is the key to survival and competitive advantage.” – Urban Land Institute, Emerging Trends in Real Estate 2016 If you’re a real estate professional, there’s a good chance you find yourself consistently overwhelmed by Read More ...

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The (Semi) Lazy Guide to Summer Content Creation

Whether it’s the hotter temperatures, more vacation time or just a sense of relaxation, businesses seem to put marketing on the back burner when summer comes around. It’s a bad practice, but it happens. Fortunately, there are are a few Read More ...

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