I was working on a blog article yesterday for a VAR (value-added reseller) of a top software program. It was a feature/benefit piece geared toward a specific customer niche. As I researched for the article, I was fascinated by what Read More ... read more
Some people love fiction. Some people love nonfiction. I’m more with the latter, but with a caveat — there has to be some great storytelling going on. For me, I love learning new things and being inspired. Most of all, Read More ... read more
Content marketing isn’t just about creating awesome content. It’s about getting that awesome content shared. When people share your blog articles, your audience will be expanded and your brand awareness boosted. More shares can even help you find new leads Read More ... read more
When most people think of content marketing, they instantly think of blog posts. Some may think of visuals, such as infographics and videos, but most don’t think of micro-content. It’s unfortunate, because they should. Micro-content is vital because it is the Read More ... read more
“In business, as in biology, adaptation is the key to survival and competitive advantage.” – Urban Land Institute, Emerging Trends in Real Estate 2016 If you’re a real estate professional, there’s a good chance you find yourself consistently overwhelmed by Read More ... read more