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a collection of insight, opinions and how-to advice on social media and content marketing

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Real Estate Professionals, It’s Time to Embrace Content Marketing

“In business, as in biology, adaptation is the key to survival and competitive advantage.” – Urban Land Institute, Emerging Trends in Real Estate 2016 If you’re a real estate professional, there’s a good chance you find yourself consistently overwhelmed by Read More ...

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The (Semi) Lazy Guide to Summer Content Creation

Whether it’s the hotter temperatures, more vacation time or just a sense of relaxation, businesses seem to put marketing on the back burner when summer comes around. It’s a bad practice, but it happens. Fortunately, there are are a few Read More ...

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How to Use Social Media to Boost Booth Traffic at Your Tradeshow

Got a trade show coming up soon? If you want to boost your booth traffic and create a buzz, you’ve got to start posting about your event on social media ASAP. Even if you’re late to the game, some posts Read More ...

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How Images Impact Your Content

When most people think of content marketing, they probably visualize a typed article –with lots of words. And yes, there’s obviously “content” that includes blocks of text, but it’s not the ONLY kind of content you can publish — and Read More ...

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Stop Worrying and Ask for What You Want

“Worry often gives a small thing a big shadow.” – Swedish Proverb Asking for what you want, especially when you’re worried about it, can feel absolutely impossible. The more you worry about it, the bigger the problem gets and the Read More ...

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