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Social Media Marketing

Are you still using the “post and pray” method? You’re constantly filling your social media channels with an uneven mix of company updates and irrelevant curated content, and hoping that something will stick.

Newsflash – social media marketing isn’t about you (really!). It’s time to stop pushing your agenda and start pulling in customers with your story. Why? People respond to social content that is engaging, useful and entertaining. There’s no better way to do that that through social media story telling.

Create a story that gathers crowds.

Even though you’re telling *your* story, it’s really about your customers. You’re curating, creating and resharing content that resonates with them. It helps solves their problems, and identifies your brand as a helpful, trustworthy resource.

Social media allows you to connect with buyers at every step in their journey – from their first questions to their ongoing inquiries. Answer their questions, share cool resources and show that you care. And as an added bonus, your strategic social activity will boost your search engine results – and lead even more buyers right to your door.

Tap into the power of your social audience.

Not sure if social media is worth your time? Consider the following:

  • 70% of marketers have successfully gained new customers via social networks.
  • 74% of consumers rely on social networks to guide purchase decisions
  • 55% of consumers share purchases on social networks.

Stats via Emarsys

If you want to make the most of your social media presence, you need to have a story…and be able to tell it well. As a part of your overall content marketing plan, social media will give you exposure to new audiences and a deeper connection with your existing clients.

Our whip-smart team is ready to help you create social media strategies that get you found, build your brand, drive the right traffic and convert clients.

Need help managing your social media presence?

 Let’s talk.