When I meet with a company to discuss social media, one of the first questions I ask is “Why social media?” And surprisingly, it’s often the one question that has’nt been tossed around. Sure, they’ve talked about whether they should Read More ... read more
Defined as “an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service, ” word-of-mouth advertising has, and always will be, one of the most credible forms of advertising for Read More ... read more