4 Ways Reach the Right Audience at the Right Time with The Right Content

4 Ways Reach the Right Audience at the Right Time with The Right Content

Your clients are busy – and not just busy, but crazy busy. If you think they’re spending months of careful exploration, downloading white papers, comparing options and analyzing the impact of their buying decisions, think again.   In most cases, your prospects are putting out the immediate fires in their department or their lives. They aren’t looking for your solutions unless they need them right now – or yesterday. Unless...

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5 Social Media Fitness Tips to Keep You Motivated

If you’ve ever tried to lose weight–and felt discouraged at the lack of progress–you’ve probably had (well-meaning) friends share that: “Slow and steady wins the race,” “Patience is a virtue,” “If at first you don’t succeed…” …and a slew of other meant-to-be-motivational words of wisdom. But you’re watching what you eat and exercising every day, and two...

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Don’t Let Your Social Media Marketing Be a Crapshoot

I just got back from a fabulous 5-day trip to Las Vegas. Before we left, I planned everything–from the hotel stay to the show we wanted to see (Phantom of the Opera, which was spectacular). Because I am somewhat of a Type A personality (okay, totally a TYPE A PERSONALITY!), I researched and compared vacation packages for hours on end before clicking the button to commit my credit card to the charges. I’m always just a little bit...

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Be Efficient to be Effective With Social Media

As a woman who has raised four children, I would not have survived without my ability to multi-task at the highest level. I could make a kid a peanut butter sandwich with one hand and mop the floor with the other–while arguing with the T-Moble operator about yet another error in my cell phone bill. Unfortunately my obsession with multi-tasking went beyond the everyday tasks, and seeped into my business activities…but not in a good...

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How To Stay Motivated

“Brick walls aren’t there to stop you. They’re there to stop the other people who don’t want it as much.” ~ Randy Pausch  I have a confession to make: I am a tad bit impatient. Let’s take exercise as an example, as it seems to be the place where I find myself being the most impatient. I joined a gym last year (against my better judgement), thinking that I would find motivation among the dozens of loyal gym-goers...

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