content creation

10 Steps to Creating a Content Marketing Strategy

posted by Gwen Morrison

What is a content strategy? Glad you asked. Content marketing and content strategy are used interchangeably all the time – but they aren’t the same thing. Content marketing is the process of creating and distributing content in order to meet Read More ...

How to Avoid the Biggest Content Marketing Problem

inContent Marketing

posted by Gwen Morrison

Is your biggest challenge coming up with enough quality content? We get it – in fact a lot of your marketing peers do. CMI’s B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America showed that 54% of marketers Read More ...