When most people think of content marketing, they instantly think of blog posts. Some may think of visuals, such as infographics and videos, but most don’t think of micro-content. It’s unfortunate, because they should. Micro-content is vital because it is the Read More ... read more
Heard about Google’s latest update to its search engine algorithm? Wondering what it means for you and your business? Here’s the quick and dirty. If you’ve been paying attention to Google’s guidelines on quality content since the Panda update rolled Read More ... read more
You know you have to publish content, yet somehow your company blog is gathering dust and that white paper series you promised your email list is nowhere to be found. You’ve got an editorial calendar problem – and you need Read More ... read more