What is a content strategy? Glad you asked. Content marketing and content strategy are used interchangeably all the time – but they aren’t the same thing. Content marketing is the process of creating and distributing content in order to meet Read More ... read more
Okay – pull up a chair. I’m about to lay down some truth – and it might not be pretty. If you’re approaching search engine marketing with one department, social with another, and content with a third, you are shooting Read More ... read more
If you’ve been living under a rock – or at least managed to stay off of social media for the past few days – you may have missed the entire #TheDress phenomenon. It all started with a Tumblr post, which Read More ... read more