posted by Wendy Phraner

The Simple Formula for Successful Content Marketing Will Surprise You

I recently published a personal blog post about my successful weight loss journey. In it, I shared what I did to successfully hit my goal weight–and it included pictures showing my success. Once published, the post was emailed to everyone who Read More ...

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Need More Sales? Try This: Turn Features into Benefits

I was working on a blog article yesterday for a VAR (value-added reseller) of a top software program. It was a feature/benefit piece geared toward a specific customer niche. As I researched for the article, I was fascinated by what Read More ...

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Love Stories and Nonfiction? Here’s My List of Podcast Episodes Not to Be Missed

Some people love fiction. Some people love nonfiction. I’m more with the latter, but with a caveat — there has to be some great storytelling going on. For me, I love learning new things and being inspired. Most of all, Read More ...

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