posted by Wendy Phraner

Need More Sales? Try This: Turn Features into Benefits

I was working on a blog article yesterday for a VAR (value-added reseller) of a top software program. It was a feature/benefit piece geared toward a specific customer niche. As I researched for the article, I was fascinated by what Read More ...

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Love Stories and Nonfiction? Here’s My List of Podcast Episodes Not to Be Missed

Some people love fiction. Some people love nonfiction. I’m more with the latter, but with a caveat — there has to be some great storytelling going on. For me, I love learning new things and being inspired. Most of all, Read More ...

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14 Easy Ways to Get Your Blog Content Shared

Content marketing isn’t just about creating awesome content. It’s about getting that awesome content shared. When people share your blog articles, your audience will be expanded and your brand awareness boosted. More shares can even help you find new leads Read More ...

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