The term “content marketing” has been around a long time, but sometime between the years 2011 and 2012 the term started to really buzz—and its popularity continues to increase. Take a peek at the trending graph of Google search volume Read More ... read more
Optimizing your website for searchers used to be a matter of using the right keywords in the right places – but times have changed, drastically. And that’s not necessarily a bad thing. Instead of fretting over keyword density and submitting Read More ... read more
B2B content is experiencing a boom. According to latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are increasing spending, using more tactics, and distributing their content on more social networks than ever before. But even with 91 Read More ... read more