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The term “content marketing” has been around a long time, but sometime between the years 2011 and 2012 the term started to really buzz—and its popularity continues to increase.

Take a peek at the trending graph of Google search volume for “content marketing,” to see what I mean.

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According to the Content Marketing Institute, 91% of B2B marketers are using content marketing—but the percentage of businesses doing well are not as high. Creating quality content that resonates with your target audience–and drives leads– is hard work, so we thought we’d pull together a few points from Social Media Today’s recent “comic of errors in content marketing” and create a list of content marketing blunders. (If you’re not familiar with List.Ly, here’s how it works.)

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