3 Essential Questions to Ask About Your Ideal Client

You’re making a strategic move to create more content and launch a social media outreach strategy. Before you develop an editorial calendar and start tweeting away, you need to answer some important questions about your ideal client.

Your ideal client is that buyer that is most likely to take the next step with you. They are perfectly suited for your product or service. While they might not exist in reality exactly, they do create a good target for your marketing.  In addition to demographic and psychographic elements – like their location, motivation, age and gender – there are three essential questions you need to nail down in order to create a strong strategy.

 

What do your ideal clients want?

When they go searching for information online, what are they looking for? Do they want a good deal? Do they want to solve a problem? Do they want to compare their options? If you aren’t sure, look back to your last several clients and try to determine what drove them to your site. For example, if you’ve had incoming customers from Facebook advertising, what did the ads say? If you ad group offering a free planning guide performs best, you know that your ideal clients are interested in doing some DIY planning before they reach out to a sales person.
 

Where do they spend time communicating?

We’ve said it before, and we’ll say it again – you don’t have to be everywhere on social media. You need to carefully select a platform or platforms that work best for your ideal client. Do research to find out where your ideal client spends the most time communicating. Are they focused on images and spend time on Pinterest? Do they like to share in in-depth conversations on Quora? Are they getting friendly on Facebook? Do some research and then figure out where they spend their time so you can be there too.
 

How do they make purchasing decisions?

Speaking to your audience on the right platform and understanding what they want is important, but you also need to take their purchasing behavior into account. One of the biggest differences between B2B and B2C inbound marketing is purchasing behavior. B2Bs will take months, if not an entire year, to make a purchasing decision. This means that content and social media marketing toward those ideal clients need to have multiple steps – introduction, persuasion, conversion, etc.

Do you have these essentials in your ideal client profile?