3 Reasons You Need Visual Content Marketing This Year

If you didn’t catch on to the visual marketing trend in 2014, now is the time. All of the major social networks have taken steps to make images more prominent in their news feeds. Take one look at your Facebook friends’ feeds and you can see for yourself.

Hubspot recently rounded up 17 impressive stats that underscore the importance of visual content – but I wanted to take a closer look at three.

1. Inline images get results on Twitter.

According to Buffer’s research, Twitter’s inline images have major impact with audiences. Tweets that contain images got 18% more clicks, 89% more favorites and – wait for it – 150% more retweets. You read that right. In short, if you want to spur your Twitter followers to take action and share, make sure you give them something great to look at.

2. Facebook brands impress fans with photos.

Socialbakers.com took a look at the top 10% brands on Facebook (because frankly, that’s you want to be imitating). They found that posts with photos accounted for 87% of total interactions – and had the most engagement. Babies, kittens or your latest product….it doesn’t matter, your Facebook fans want images.

3. Your competition is going to use more visual content this year.

Social Media Examiner’s 2014 Social Media Marketing Industry report surveyed marketers on their social practices and plans. And 70% reported that they’d be increasing the number of original visuals they create in the next year. No matter what industry you’re in, your prospects are going to see more visuals – infographics, photos and more. Don’t get left in the dust!

What about you? Are you ready to see more engagement on social media? It’s time to get visual!