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a collection of insight, opinions and how-to advice on social media and content marketing

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Wake Up and Smell the Coffee – Your Brand Experience Stinks

  It’s not every day that your breakfast teaches you an important marketing lesson. But that’s exactly what happened to Gwen and I when we attended the Inside Edge Event at the Gaylord National. This hotel is gorgeous – with Read More ...

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The Two Questions Your Social Media Consultant Should Ask You

As a digital marketing company, we get lots of requests that sound like this: “Hi, I found your company online and would like to have you manage our Facebook page for us. Can you contact me with your fees?” Yes, Read More ...

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Why Content is Critical to SEO – and What to Do About It

Optimizing your website for searchers used to be a matter of using the right keywords in the right places – but times have changed, drastically. And that’s not necessarily a bad thing. Instead of fretting over keyword density and submitting Read More ...

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How to Create More B2B Content

B2B content is experiencing a boom. According to latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are increasing spending, using more tactics, and distributing their content on more social networks than ever before. But even with 91 Read More ...

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How to Add Pinterest to Your Facebook Page

With all the buzz around Pinterest, you’re probably trying to decide how to make the most visibility to the pins you’re sharing on your Pinterest boards. One of the easiest ways to get some extra eyes on your images is Read More ...

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