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a collection of insight, opinions and how-to advice on social media and content marketing

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How to Handle Negative Comments on Facebook

When I meet with new business owners who are new to social media, one of the questions that comes up – 9 times out of 10 — is: “But what do we do when someone posts something negative online about Read More ...

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Are You Ignoring Bad Reviews?

My husband and I have a big anniversary coming up in a few months, so I’ve been spending some time online looking for romantic vacation ideas. Last night I found a deal on Groupon deal that seemed too good to be true: Read More ...

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Be Efficient to be Effective With Social Media

As a woman who has raised four children, I would not have survived without my ability to multi-task at the highest level. I could make a kid a peanut butter sandwich with one hand and mop the floor with the Read More ...

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Is it Time to Downsize Your Social Media?

 When we bought our house 5 years ago it fit us just right. With two growing boys still left at home, and a mother-in-law who lived with us 5 months of the year, we could easily justify needed a house Read More ...

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LinkedIn Ads Get Social Enhancement – With Your Help

If you use LinkedIn (and you should), you might not be aware of a recent update. A recently launched ad format integrates member activities into their advertising — and you’re automatically opted in for participation. The idea behind the enhancement is to Read More ...

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