When I meet with a company to discuss social media, one of the first questions I ask is “Why social media?” And surprisingly, it’s often the one question that has’nt been tossed around. Sure, they’ve talked about whether they should Read More ... read more
I hail from the world of magazine publishing, so I am intimately familiar with editorial calendars—along with the value of having one. And let me tell you, if you think you can just “wing” it with blog content, you’re wrong Read More ... read more
Please welcome guest blogger Claude Bouchard to Endurance Marketing. Claude is a Canadian author who has embraced social media to drive awareness of his writing, building a network of Twitter followers to more than 140,000. Here’s his story. Once upon Read More ... read more
In a recent post by Josh Bernoff, he shares a brilliant idea that really got me thinking. In the article, A Motivational Trick: Your Password, he writes “If your company is like mine, you need to change your password every Read More ... read more
Let me start by saying I was never one to play video games. Even more, I have scolded my children on many occasions for wasting their youth on such mindless activities. You need to know this fact not because it Read More ... read more