As the old adage goes, the best defense is a good offense. This rings true in football, military combat and even crisis management on social media. Sometimes social media storms are preventable and avoidable, while other times you’re just going Read More ... read more
Whether you like it or not, you can’t hide behind your logo any longer. Your customers are sharing their both their positive and their negative experiences with millions of people daily through Twitter, Facebook, LinkedIn, Yelp and more. Just because Read More ... read more
During the past four weeks, I’ve become very familiar with this word: Surrender—a word that by its very definition, to give up or relinquish, goes completely against my grain. Or at least, it used to. When building a business, it’s Read More ... read more
No matter what business you’re in, if you want to capture attention online (the kind of attention that really matters) you need to embrace your role as a publisher. I know you’re busy. I know you have thousands of things Read More ... read more
Have you established your business blog and now you’re ready to get better results? Published a lot of content in the last year, but feel like you’re repeating the same information over and over again? It’s time to get Read More ... read more