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a collection of insight, opinions and how-to advice on social media and content marketing

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3 Essential Questions to Ask About Your Ideal Client

You’re making a strategic move to create more content and launch a social media outreach strategy. Before you develop an editorial calendar and start tweeting away, you need to answer some important questions about your ideal client. Your ideal client Read More ...

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10 Reasons Your Social Media is an Epic Fail

You’re the marketing manager, the CEO of your own company, or an employee whose been given the daunting task of developing and maintaining a business’ social media presence. You’re running on empty and the last thing you want to do Read More ...

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Why That PITA Onboarding Questionnaire is Important to Your Success

You’re ready to get help with the content and social media marketing tasks that you know you should be doing, but just don’t have the time. You did some searching and found a marketing agency to help – and once Read More ...

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Why I’m a Pomodoro Failure and Totally Okay with IT

Since I work from a home office and in an online (and super distracting) environment, I’m always interested in new ways to stay more productive. A few years ago I came across the Pomodoro Technique – a system for staying Read More ...

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How Are Companies Actually Using Content Marketing

You’ve read the statistics on the use of content marketing – and heard the benefits. Content marketing can help your company drive new leads, nurture existing leads and score leads based on their relevance. But how are companies actually executing Read More ...

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