Content Marketing

The Characteristics of Great Content

I’m kind of a nerd. I like to read books about social media marketing. This month, I treated myself to a new one called Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. I really appreciated his fresh, no-nonsense perspective on Read More ...

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Reduce, Reuse, and Recycle Your Content

One of the most challenging aspects of any business is finding relevant content to draw eyes to your website, and expose your brand. In fact, 57% of businesses using content marketing cite producing enough engaging content as a major challenge Read More ...

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Three Reasons to Outsource Your Content Marketing

“If businesses can be transparent, be authentic—in the right context—then the brand and the brand story can be conversational and influential.” –Deanna Brown, CEO of Federated Media Publishing The strategy behind content marketing is changing. No longer is it a Read More ...

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