Three Reasons to Outsource Your Content Marketing

“If businesses can be transparent, be authentic—in the right context—then the brand and the brand story can be conversational and influential.” –Deanna Brown, CEO of Federated Media Publishing

The strategy behind content marketing is changing. No longer is it a game of clicks and popularity. Rather, it is an organic process where meaningful engagement with consumers rule all. Consumers’ attention spans are narrowing, and it’s our job as marketers to provide a true sense of connection to our products and brands.

Marketers are beginning to realize that creating the content is not enough. The strategy, implementation, and follow-through are what ultimately lead to consumer engagement and influence purchasing behavior. Content marketing is a challenge, and it can be stressful.

The solution? Leave it up to the experts. We know that your business is your baby, and you’re protective over your brand—but in order to be competitive in today’s market, there are times when you have to put your ego aside and get some help.

Here are three reasons to outsource your content marketing.

1. More return on your investment

   By outsourcing your content, you are opening the door to an increase in the quantity and quality of your leads, ultimately benefiting your ROI. Marketing writers know how to create content optimized for the greatest return on investment. Telling engaging stories is their job. The content they create will contain quality links, increase your search engine traffic and rankings, and increase your credibility as a company. Outsourcing also allows you to be more flexible with your budget, controlling when and where your funds will go.  Finally, outsourcing allows you to allocate your time and focus to other business needs, increasing your revenue. Focus on what you’re good at!

2. Consistent brand identity

   A great company, specializing in brand identity and promotion, will create a consistent message (and voice) across your marketing channels. You have various aspects of the business to focus on each day. Outside firms have the energy and focus to strengthen your brand’s message, and keep it scheduled and consistent. Content marketers understand the strategy behind a message to set your company apart as a leader in the industry. Rather than focusing exclusively on self-promotion and product/service push, they will be sure to create a message the consumers want—and that’s what it’s all about.

3. The experts will encourage consumers to take action

   Writers understand how to create content that will not only engage your ideal consumer, but also call them to action. Strategically placed “calls to action” dramatically increase your campaign’s ability to deliver results. They will do this indirectly, in ways that do not feel disingenuous to the reader. Rather than fishing for customers with sales pitch content, they will make the customers come to you with content tailored to your ideal buyer.   And the bonus reason?

   …and the bonus reason…

4. An outsourced company will deliver, every time

   An (good) outsourced content creation team will never get comfortable delivering what is expected. They will continuously strive to go above and beyond to prove they are worth your resources. Why? Because they are replaceable. Rather than training someone from within, you have an expert in your business circle. And extension of your team that wants to be a bit of a show off. And that works for you! This can be invaluable when it comes to content marketing. With proper guidance, an outsourced company will deliver great material, every time.

Creating engaging content is not easy. The trick is finding a company that will take the time to really get to know your brand and create a content marketing plan specifically tailored to your company’s needs.

Don’t get left in the digital dust! Click here to learn more about how we can help.