One of the most challenging aspects of any business is finding relevant content to draw eyes to your website, and expose your brand. In fact, 57% of businesses using content marketing cite producing enough engaging content as a major challenge Read More ... read more
“If businesses can be transparent, be authentic—in the right context—then the brand and the brand story can be conversational and influential.” –Deanna Brown, CEO of Federated Media Publishing The strategy behind content marketing is changing. No longer is it a Read More ... read more
A company blog is one of the best ways to create a brand identity online. Whether your focus is B2C or B2B, providing relevant information for your target audience is a great way to build relationships. Here are three, simple ways Read More ... read more